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3E LENDING

www.3elending.com/ ↗

Client

3E Lending, mortgage broker in Katy, TX

Purpose

A growth-focused marketing site built to capture local mortgage search traffic while representing 3E Lending's TX-wide lending footprint.

Objective

Rank for hyper-local neighborhood and city searches without misrepresenting the brand as hyper-local only, since 3E Lending writes loans across Texas.

Solutions

  • Hub-and-spoke architecture: city hubs branching into neighborhood-level landing pages
  • Bold, editorial-style branded loan graphics rather than generic stock finance imagery
  • Copy calibrated to balance local SEO signals with a statewide service claim

Creative Influences

Financial-magazine art direction: bold type, high-contrast branded graphics.

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