Client

3E Lending — mortgage broker, Katy, TX

Purpose

A growth-focused marketing site built to capture local mortgage search traffic while representing 3E Lending's TX-wide lending footprint.

Objective

Rank for hyper-local neighborhood and city searches without misrepresenting the brand as hyper-local only — 3E Lending writes loans across Texas.

Solutions

• Hub-and-spoke architecture: city hubs branching into neighborhood-level landing pages
• Bold, editorial-style branded loan graphics rather than generic stock finance imagery
• Copy calibrated to balance local SEO signals with a statewide service claim

Creative Influences

Financial-magazine art direction — bold type, high-contrast branded graphics.