← All work

LEGACY UNITED

legacyunitedinsurance.com ↗

Client

Legacy United Insurance Agency (Kimberli Pham)

Purpose

A trust-building site for an independent insurance agency, built to convert visitors comparing captive-carrier quotes against an independent alternative.

Objective

Make the case for independent, multi-carrier coverage clearly enough to pull comparison shoppers away from the big-name captive brands.

Solutions

  • Direct "alternative to State Farm/Allstate" positioning as a dedicated landing path
  • Cited service cards backed by real carrier imagery for credibility
  • Next.js build with a clear quote-request path front and center

Creative Influences

Independent-agency trust patterns: comparison-first framing, carrier credibility cues.

Legal