TCRS

Client

Texas Construction Receivables Specialists (Larry Roberts)

Purpose

A B2B site explaining two easily-confused services, ongoing retention factoring and one-time past-due-prevention consulting, clearly enough that prospects self-select into the right one.

Objective

Generate qualified consultation requests while being precise that retention factoring is not a receivables sale or cash advance, a distinction the client is strict about.

Solutions

• Copy structure that keeps the two services distinct throughout, not just on one comparison page
• Consultation-request form wired to a serverless function and Brevo CRM with service-specific custom attributes
• Vite, React, and Framer Motion SPA with a catch-all rewrite for clean deep links

Creative Influences

Professional B2B trust and authority sites: credentialed, low-hype tone.